Protective Personality.
Shield Casework is the first and best microbial, solid surface cabinetry line targeted at the medical industry. The brand was developed to pay tribute to both the protective nature the material provides against infection and contamination and the form created by the unique folded fabrication method deployed in its construction. I was in charge of the initial creative for the launch which included: logo development, website design, marketing collateral, business cards, product cut sheets, and contextual renderings. The first client to test and approve the innovative casework was Children's Mercy Hospital, KC.
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