Dramatic Tech.
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I led the efforts on several collaborative interactive installations with the Sprint and Octagon, their sports marketing group. These were mainly sponsorship activations at various NFL and Kansas City venues. At Lucas Oil Stadium we developed and deployed the first controller free game in conjunction with the Colts to acquire data and distribute a video “reward” of the experience. Participants at the Royals/Sprint photo booth were rewarded with a digital baseball card of themselves that they could share or brag via social media. These fun, technology rich customer experiences were often coupled with high end product display and marketing.
Venues include: Lucas Oil Stadium, Kauffman Stadium, Arrowhead Stadium, Livestrong Sporting Park, the Sprint Center and various NFL suites. |
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